Users will soon have a new feature that allows them to cut down on the quantity of AI-created media appearing in their streams. This initiative comes as the company announced that it currently hosts more than 1 bn content made with AI.
Testing and Rollout
The new functionality is in a pilot phase over the following weeks before a global rollout. This shift comes amid a surge in content created by AI, fueled by new content generation software.
The Broader AI Trend
Recent reports that almost one in 10 of the quickest rising video streams on a popular video site primarily display clips produced artificially. A significant portion of this output is considered low-quality AI content, a label for substandard, factory-style content that is often illogical or surreal.
“We know from our community that numerous viewers appreciate content produced via AI tools, including digital art to informative clips, and we want to offer the community the power to see more or less of that, according to their own choices,” said a platform representative.
Scale of AI Content
The service announced that there are presently 1.3bn videos on its app labeled as made with AI. Overall, in excess of 100 m pieces of content are uploaded to the app each day, making AI content a limited portion of its total content library.
How to Adjust Settings
Viewers will be able to decrease or raise the level of AI-generated videos they watch by accessing the content preference feature in the platform and picking the AI content topic. Additional categories that currently be controlled under the filter include current affairs, clothing, aesthetics, and choreography.
Platform Guidelines
The platform’s guidelines require creators to identify lifelike AI-made content, and it forbids dangerous AI impersonations of celebrities or emergencies. Any authentic-looking AI video that is not labeled can be taken down under its community policies.
Additionally, the service will henceforth attach an AI-generated tag to content created with its built-in AI features, or flagged by an industry-wide initiative for identifying AI-generated material. This action is designed to deter users from seeking to bypass the disclosure requirement.
Educational Initiatives
TikTok is additionally launching a two million dollar educational fund for professionals and groups to produce learning resources about ethical AI use. This project will support non-profit groups focused on educating computer science.
Moderation Strategy
TikTok has supported its safety measures, following discussion over intentions to cut jobs for a large number of content moderators in the UK. TikTok is expected to reduce hundreds of positions in its trust and safety division in the UK capital, with worker representatives and digital protection specialists expressing worry that people are being substituted by machine-led review.
A company official stated that people-led review would still have a role, but AI can protect employees by removing the most graphic content before it gets reviewed by people. TikTok stated a notable drop in explicit and harmful content reviewed by safety staff over the last 12 months due to intervention by its automated systems.
“We think that it’s essential to integrate people and machines to keep the platform safe,” she said. “We’ll have humans as integral to the approach, but we also think it’s extremely critical to minimize viewing of unsafe media as quickly as possible, which is the area in which a extensive automated help is making a difference work at speed.”
